Restyling Website for DCirrus

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Introduction

DCirrus is a cloud-based application that helps users to encrypt, store and share their confidential files and data. It allows to download and share files with password-protected links. It cannot be denied that more than once we have lost documents that are crucial. To assemble all these messes DCirrus has justified in securing your data in its cloud application.

They were facing a slow website traffic rate, as their web design and layout was outdated and needed refurnishing. DCirrus lacked the enthusiasm appeal towards its customers. Extreme low customer engagement was witnessed.

With a treacherous experience, approaching Digital Mascot seemed to be the ideal choice for DCirrus. Digital Mascot modified the entire website, indulging different segments of features.

From the CEO Desk - DCirrus

The Challenge

DCirrus was heckling for quite some time. They were not getting the desired attention on their website. They reckon that a good website creates a better user experience. Many of the prospects first impression will be based on what they see on the website. Thus, the fence about investing in the website redesign was demanded.

They hoped to restore the entire website into a well-function and highly-productive. They came to Digital Mascot with the aim of transforming the website and maximizing revenues.

  1. Low customer engagement due to slow load times or unnecessarily complex.
  2. Branding is outdated.
  3. Artless and outpaced themes and wasn’t mobile optimized.
  4. Consistency between products.
  5. Struggling for the conversion of sales.
  6. The need to re-align the website with the rapt marketing goals.
  7. Less-inbound responsive rate.
  8. Modify the website changes with sharp, bold and well-designed layouts and drafts.
  9. Optimize the prominent function of security for password-protected links.
  10. Avail dominating tools for high website traffic.

They wanted more of the viewer’s interaction and valued assistance. With the earlier website that was plain and ingenuous, they craved for one that was overruling. Redesigning the entire website by Digital Mascot did bring positive transmission, which was the precise cause for low rates.

Problems

DCirrus was facing many indecent glitches on their website. The reason why their website was not commanding lead traffic was due to a slow loading site. The following problems Digital Mascot looked upon are as follows.

  1. Customers wait forever for the site to load only to be presented by to be presented with broken links, outdated offers, and a layout that isn’t optimized for a modern day browser.
  2. It deals with the emotional experience a visitor has when navigating through your website and how it aligns with their intentions.
  3. A site that is tough to navigate has slow load times, or is unnecessarily complex can leave a bad taste in your visitor’s mouth and cost you valuable leads. In fact, 88% of online consumers are less likely to return to a site after a bad experience.
  4. What customer`s want is easily accessible to your website, thus the need for mobile optimization is called upon.

They were having difficulty in aligning the customer’s interaction with the website`s branding.

Do your landing pages inspire people to learn more by digging deeper, or are they simply aesthetically pleasing pages that convey little value?

Execution

There was a lot that needed to be conveyed by Digital Mascot. Restyling a website is a delicate process. It could cause discrepancies with well-ranked pages on search engines.

We focused on redesigning the website to create a better user experience and achieve the brand objectives.

Web Design – The layout was plain and outdated transformed into an eye-catchy and sophisticated one, enriched its background theme, used different fonts with subtle color. A sleek look coupled with refined functions. Also, we developed more of a relevant customized home-page that depicted the brand loyalty. A fresh design would automatically grasp the attention of the customer. Digital Mascot also indulged the popups of contact, pricing, request demo, register and added solutions to different segments.

E-mail Marketing – Digital Mascot also added the notion of e-mail pop up that would convert the customer`s message and information and grant a discount on first purchase. The decision to enable email will help build the trust and reliability of the customer.

Personalized and Optimized Home Page – Many times when a user searches the product and sees no result, it is likely to drop out of his purchase. To avoid this scenario, DCirrus used Digital Mascot for creating a valuable homepage with a relevant recommendation based on the user’s context to increase the responsive-rate.

DCirrus wanted to include the tool of CMS- Customer Management System that is an application that enables to manage, edit and publish the content in their own intuitive fashion without the help of any coding knowledge (technical).

Pixel – perfect graphics were used in high-quality replica along with cost valuable content.

The form of feedback was put up while re-designing so that the customer`s get a better chance to evaluate.

With the new desired website, DCirrus achieved its main key objectives of a fresh re-design of its brand, respective of it, 40% of website traffic has been witnessed along with more than 5x time new viewers.

While restyling a website, there are many factors that need to be assessed, Digital Mascot included all such elements in DCirrus. We worked on the site’s conversion rates — visitor-to-lead and lead-to-customer and on call-to-action convert visitors into leads and customers

Output

Wanting to keep for long-run growth, DCirrus achieved its half of the goal by re-designing. They have witnessed a progressive outcome that has built website traffic, strengthen existing customer’s validation and empowered new visitors. The collaboration between DCirrus and Digital Mascot has embarked valued assistance. More than 33% of viewers have availed the services making a robust growth for DCirrus.