Video is Highly Engaging
If a picture says 1000 words, then a video can sing 10,000! Most consumers find video more engaging than any other type of marketing. In fact, YouTube has become the second largest search engine/social platform in the world because of this. A well-crafted video will help you tell your brands unique story, showcase your product and services, and engage customers longer.
Search Engines Love Video
Did you know that Google owns the video giant, YouTube? Naturally, they love video and want to promote it. By having an engaging video on your website you help keep customers on your website longer which signals to Google that you have good content. Thus, Google will rank you higher! A study showed that a video makes your website 53% more likely to appear on the first page.
Increased Conversions and ROI
Videos have incredibly influence on customer purchasing decisions. In fact, a single video can increase page conversions by up to 80%. By crafting an exciting, informative, and persuasive video, you can guide your customer through their purchasing journey. Although videos have a large upfront cost, companies of all sizes continue to see an increase in ROI from video each year.
Video Views Skyrocketing on Phones
90% of customer watch videos on their mobile phones, while over 70% of all website traffic typically comes from mobile phones also. Video marketing goes hand in hand with mobile marketing which helps you increase your brands appeal to smartphone users.
Video Build Trust With Customers
Customers buy from businesses they know, like, and trust. Video marketing allows you to create trust with your customers by delivering a compelling story in an engaging format. A well designed video helps your customers understand your products and benefits while helping them feel confident that your business is not a fraud. In fact, 57% of customers say that videos gave them more confidence to make purchases online.